Marketing Club Event on Bid Bash-Bidding & Ad Act
The BID BASH event, featuring Bidding and Ad Act activities, was successfully held on May 28, 2024, at IFIM College, with enthusiastic participation from the MBA II Semester students of the 2023 PGCET batch. Organized under the guidance of Dr. Vidya Pillai, the event was structured into two engaging rounds. The first round, a bidding competition, tested the students’ strategic thinking and decision-making skills as they competed to secure items in a simulated auction environment. Following the excitement of the bidding round, the second round, Ad Act, challenged participants to showcase their creativity and marketing acumen by developing and performing advertisements for the items they had won in the auction. This dynamic event provided students with a unique opportunity to apply their classroom learning in a practical, competitive setting, fostering teamwork, creativity, and strategic thinking. BID BASH not only enriched the students’ learning experience but also highlighted IFIM College’s commitment to incorporating interactive and experiential learning methods into its curriculum, preparing students for the demands of the business world.
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