IFIM College offers the BBA with a learning path in Digital Business, a dynamic 3-year undergraduate course affiliated with Bangalore University and approved by UGC. It is designed to equip students with core business fundamentals, advanced online business strategies, and AI-powered insights to thrive in the digital era. It seamlessly connects education with industry, empowering students through real-world exposure, hands-on learning, and leadership development. Our dynamic program blends core business fundamentals, advanced online business strategies, and AI-powered insights to thrive in the digital era.
The Programme provides a sound academic base for those who want to pursue higher learning. It also helps gain the necessary skills and domain knowledge for those who want to join the workforce.
At the entry level in any organization as…
Work on SEO, paid ads, and social media campaigns.
Manage PPC campaigns, Google Ads, and data-driven marketing strategies.
Create and manage content for brand engagement on platforms like Instagram, LinkedIn, and Facebook.
Develop and execute content marketing strategies for businesses.
Handle operations for online businesses like Amazon, Flipkart, or D2C brands.
Manage product listings, pricing, and promotions on e-commerce platforms.
A BBA with a learning pathway in Digital Business degree is an undergraduate program that aims to transform you into a professional with the skills to run an online business. With a comprehensive course curriculum that covers all the skills that brands require from their employees today, this program ensures accelerated career enhancement.
Yes, you can pursue a BBA in Digital Business after class 12th. Students applying for this program need to have a 12th pass certificate or a diploma certificate to be eligible for the program.
Yes, IFIM College’s BBA in Digital Business is affiliated with Bangalore University. It is an excellent BBA degree for anyone interested in a career in digital business. Students who complete this course will be prepared for industry demands and learn the core fundamentals of business, marketing, finance, and more. During this course, students develop a strong professional network, which helps them advance in their careers.
The BBA in Digital Business program fee is INR 2,50,000 per year.
No, mathematics is not a mandatory requirement for admission to the BBA in Digital Business program.
Yes, it offers excellent career prospects in digital marketing, e-commerce, business analytics, and other tech-driven industries
Yes, you will have to appear for an entrance exam called ISAT. Once you clear that, you can proceed with the admission process.
It is a three-year undergraduate program divided into six semesters.
You will receive a Bachelor of Business Administration (BBA) degree from Bangalore University.
Yes, the program includes mandatory internships every year. This provides students with hands-on industry experience, allowing them to apply their learning in real-world settings.
Area Chair-HR, Assistant Professor – HR & Marketing | MMS, HSM
Program Head MBA and Area Chair-Marketing | MBA, M.Phil, Ph.D
Academic Manager - Head Of Trainers , IIDE
Professor - Faculty of Digital Marketing , IIDE
Professor - Faculty of Digital Marketing , IIDE
Senior Professor - Faculty of Digital Marketing , IIDE
Making You Industry-Ready with Real Skills & Real Experiences
We at IFIM College bridge the gap between education and industry, empowering students with real-world exposure, hands-on learning, and leadership skills for the digital era.
Mandatory internships are part of the training to prepare you for the practical world.
A practical project in a simulated business environment will prepare you to enter the industry.
In this BBA in Digital Business Program, you will learn from an expert faculty of professors who have years of experience in the industry.
AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught in this Degree Program that’ll set you apart from the crowd in the industry.
The Directors and Heads of top companies like McDonalds, HDFC Bank, Wearified, etc will conduct interesting sessions for industrial knowledge.
Founder, Wearified – India’s first influencer-led, clean beauty brand
Sr. Manager – Agency Engagement at Hotstar
Media Director, Coca Cola – Global beverage giant
Marketing & Communications Director at McDonald’s India
Admin Office Contact Details
Phone Number– 080-41432888
Email Id – ifimc@ifim.edu.in
Admission Contact Details
Phone Number – 9900067708
Email ID – ifimc@ifim.edu.in
Admin Office Contact Details
Email ID – lawadmission@ifim.edu.in
Admission Contact Details
Phone Number – 9900067704
Email ID – lawadmissions@ifim.edu.in
Address
IFIM Institutions,
8 P & 9 P, KIADB Industrial Area, Electronics City Phase 1,
Electronic City, Bengaluru,
Karnataka – 560100.
Prof. Swarnika Dixit is a seasoned academician with over 26 years of experience in Human Resource Management, encompassing teaching, research, and academic administration. She is currently Assistant Dean UG Programs and Program Head BBA at IFIM College, Bangalore. Throughout her illustrious career, Dr. Dixit has been associated with several prestigious institutions, including M.S. Ramaiah Institute of Management, ICFAI School of HRD (Hyderabad), Presidency Business School (Bangalore), and Lucknow University, contributing extensively to student mentoring.
Her academic expertise spans courses such as Organisational Behaviour, Leadership, Performance Management, Marketing Management, and Human Resource Management. A passionate educator and mentor, she integrates practical insights with academic rigour to enhance learning outcomes.
Prof. Dixit’s research focuses on Employee Engagement, Leadership, and Technology-Based Learning, and she has several publications in reputed international journals. She has presented papers at various national and international conferences and has submitted her PhD to VTU Belagavi, focusing on a Comparative Analysis of Employee Engagement at Biocon using Gallup’s Q12 model.
Recognized for her leadership, integrity, and student-centered approach, Prof. Dixit continues to make significant contributions to management education through her commitment to innovation, academic excellence, and holistic development.
Google Scholar: https://scholar.google.com/citations?user=MlzX8v0AAAAJ&hl=en
ORCID ID: https://orcid.org/0009-0007-7857-9066
LinkedIn Profile: http://linkedin.com/in/swarnika-dixit-a572b421
Dr Vidhya Pillai is an accomplished academician, author, trainer, and researcher with over 22 years of experience in postgraduate-level institutions affiliated with the University of Calicut, University of Mumbai, Jain University, Alliance and Bangalore University.
She has held several key academic and administrative positions throughout her career, leading numerous institutional committees and overseeing end-to-end academic processes. An approved faculty member of the University of Mumbai, Dr. Pillai brings a unique blend of corporate and academic experience. Prior to entering academia, she briefly served as a Public Relations Officer and Marketing Coordinator with Seasonal Kerala, before pursuing her passion for teaching.
A continuous learner, she has published multiple research papers in reputed journals and presented over 25 papers at national and international conferences. She has also completed minor research projects for the Government of Kerala.
With teaching experience at prestigious business schools such as Nehru School of Management, TIMSR, CMR, Alliance University, and Jain University, Dr. Pillai specializes in Marketing, Retail Management, Services Marketing and Branding.
Google Scholar: https://scholar.google.com/citations?user=3BQO0JAAAAAJ&hl=en
“You can only conquer yourself through the art of self-discipline. It enables you to stay focused, make better decisions, and become more resilient.”
