IFIM College offers the BBA with a learning path in Digital Business, a dynamic 3-year undergraduate course affiliated with Bangalore University and approved by UGC. It is designed to equip students with core business fundamentals, advanced online business strategies, and AI-powered insights to thrive in the digital era. It seamlessly connects education with industry, empowering students through real-world exposure, hands-on learning, and leadership development. Our dynamic program blends core business fundamentals, advanced online business strategies, and AI-powered insights to thrive in the digital era.
The Programme provides a sound academic base for those who want to pursue higher learning. It also helps gain the necessary skills and domain knowledge for those who want to join the workforce.
At the entry level in any organization as…
Work on SEO, paid ads, and social media campaigns.
Manage PPC campaigns, Google Ads, and data-driven marketing strategies.
Create and manage content for brand engagement on platforms like Instagram, LinkedIn, and Facebook.
Develop and execute content marketing strategies for businesses.
Handle operations for online businesses like Amazon, Flipkart, or D2C brands.
Manage product listings, pricing, and promotions on e-commerce platforms.
A BBA with a learning pathway in Digital Business degree is an undergraduate program that aims to transform you into a professional with the skills to run an online business. With a comprehensive course curriculum that covers all the skills that brands require from their employees today, this program ensures accelerated career enhancement.
Yes, you can pursue a BBA in Digital Business after class 12th. Students applying for this program need to have a 12th pass certificate or a diploma certificate to be eligible for the program.
Yes, IFIM College’s BBA in Digital Business is affiliated with Bangalore University. It is an excellent BBA degree for anyone interested in a career in digital business. Students who complete this course will be prepared for industry demands and learn the core fundamentals of business, marketing, finance, and more. During this course, students develop a strong professional network, which helps them advance in their careers.
The BBA in Digital Business program fee is INR 2,50,000 per year.
No, mathematics is not a mandatory requirement for admission to the BBA in Digital Business program.
Yes, it offers excellent career prospects in digital marketing, e-commerce, business analytics, and other tech-driven industries
Yes, you will have to appear for an entrance exam called ISAT. Once you clear that, you can proceed with the admission process.
It is a three-year undergraduate program divided into six semesters.
You will receive a Bachelor of Business Administration (BBA) degree from Bangalore University.
Yes, the program includes mandatory internships every year. This provides students with hands-on industry experience, allowing them to apply their learning in real-world settings.
Assistant Dean - IFIM College | Associate Professor - Marketing & Management Research Methods | MBA, MA, MPhil, PhD
Area Chair-HR, Assistant Professor – HR & Marketing | MMS, HSM
Assistant Professor Program Head-BBA,PhD Marketing ,
Program Head MBA and Area Chair-Marketing | MBA, M.Phil, Ph.D
Academic Manager - Head Of Trainers , IIDE
Professor - Faculty of Digital Marketing , IIDE
Professor - Faculty of Digital Marketing , IIDE
Senior Professor - Faculty of Digital Marketing , IIDE
Making You Industry-Ready with Real Skills & Real Experiences
We at IFIM College bridge the gap between education and industry, empowering students with real-world exposure, hands-on learning, and leadership skills for the digital era.
Mandatory internships are part of the training to prepare you for the practical world.
A practical project in a simulated business environment will prepare you to enter the industry.
In this BBA in Digital Business Program, you will learn from an expert faculty of professors who have years of experience in the industry.
AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught in this Degree Program that’ll set you apart from the crowd in the industry.
The Directors and Heads of top companies like McDonalds, HDFC Bank, Wearified, etc will conduct interesting sessions for industrial knowledge.
Founder, Wearified – India’s first influencer-led, clean beauty brand
Sr. Manager – Agency Engagement at Hotstar
Media Director, Coca Cola – Global beverage giant
Marketing & Communications Director at McDonald’s India
Admin Office Contact Details
Phone Number– 080-41432888
Email Id – ifimc@ifim.edu.in
Admission Contact Details
Phone Number – 9900067708
Email ID – ifimc@ifim.edu.in
Admin Office Contact Details
Email ID – lawadmission@ifim.edu.in
Admission Contact Details
Phone Number – 9900067704
Email ID – lawadmissions@ifim.edu.in
Address
IFIM Institutions,
8 P & 9 P, KIADB Industrial Area, Electronics City Phase 1,
Electronic City, Bengaluru,
Karnataka – 560100.
Dr Syed Ahamed S is a forward-thinking academician with 20 years of Strong Academic, Research and Administrative experience in managing academic institutions approved by AICTE/ UGC and affiliated to reputed Indian Universities. Board of Studies & Board of Examination member for Bangalore University, Leading Universities and Autonomous Colleges. Experienced in reviewing existing courses, programmes, and restructure, redesign the courses and programmes of the study. Published around 28 research articles in reputed ABDC, UK ABS, Scopus Indexed, UGC Care List, and other high impact factor journals with Taylor and Francis, Emerald, Elsevier and presented papers in various National and International conferences.
Serving as an Editorial Board Member and Reviewer for leading ABDC, Scopus, WOS, UGC CARE Indexed Journals. Attended many FDP/MDP organised by AICTE, ATAL, NITTT, etc. Skilled in Preparing Proposal for funding and Sponsorship. Acted as a Chief/ Additional Superintendent for University Examinations. Experienced in Organizing National, International Conferences, Workshops, Seminars, Industrial Visits, FDP & Management Development Programs. Expertise in preparing documents for AICTE Approval, University Affiliation, Research Centre Recognition and Establishing a new Institution. Membership with NIPM, AIMA, AMA, NHRD Chapter-Hosur and other management associations.
Prof. Swarnika Dixit has earlier taught in number of reputed Institutes namely Lucknow University, Lucknow Engineering College, ICFAI School of HRD & M S Ramaiah Institute of Management.
During her teaching tenure of 23 years, she demonstrated her interests in Organizational Behaviour, Leadership and Employee Engagement She has published papers in number of reputed journals and is keenly working on Employee Engagement. She firmly believes in case study discussions as an extremely important pedagogical tool for applying theory to practical learning.
Currently she is the Chair Human Resources & Chair-Placements at IFIM. She is also a Certified Internal Auditor.
Program Head-BBA
Assistant Professor
PhD Marketing
Dr. Sumanjit Dass is working as Assistant Professor (Marketing).
He has done his MBA from ICFAI Business School (2002-2004) and a Ph.D. in Marketing from ICFAI University.
He is pursuing his second PhD from IIM Sambalpur (Odisha, India).
He has over 12 years of work experience in corporate with reputed companies like Kotak , Religare Securities, Bonnaza Protfolio Limited, and DHFL where he held senior positions as Regional Head and Assistant Vice President.
He is certified digital marketing trainer and have trained over 1000 hours to students and corporate on digital framework and technologies in last three years . He is well published with ABDC journals.
Area: Marketing
Education:
2000: BE (Electronics)
2004: MBA
2020 PhD (lCFAI University)
2022: PhD (IIM Sambalpur)
Dr Vidhya Pillai is an academician, author, and researcher with more than 20 years of experience at Post graduate level institutes affiliated to University of Calicut, Mumbai, and Bangalore. She is a commerce graduate, with PG in MBA, PGDCA, M.Phil. and Ph. D in Management. Dr. Vidhya is an approved faculty member of university of Mumbai and throughout her career, she has served several positions and has been at the forefront of heading various committees & end-to-end processes of the institutions she has worked. She worked with Seasonal Kerala as Marketing coordinator and public relations officer for a short span of time and shifted to academics to pursue her interest in teaching.
Dr Vidhya is a continuous learner and has presented more than 20 papers and published research papers in various journals. She has also undertaken small projects for Govt. of Kerala Her core subjects of teaching are Marketing, Retail, Services, CSR, and Marketing Applications with career stints in leading business schools like Nehru School of Management, TIMSR, CMR, Alliance and Jain University. She is a confident, optimistic, and self-disciplined person. Currently she is associated with IFIM college as Associate Professor in the Department of Management.
