IFIM Business School
Dr Atish Chattopadhyay
Dr Atish Chattopadhyay
IFIM Business School
Dr Atish has previously held leadership positions at three top management institutes of the country, namely S P Jain Institute of Management and Research (SPJIMR), Mumbai; MICA Ahmedabad; and Institute of Management Technology, Ghaziabad (IMTG), the last one being the Director at IMTG, prior to joining IFIM. During Dr Atish’s tenure at IMTG, the institute received the AACSB accreditation, bounced back to reclaim its position amongst the top 10 B-schools of the country, and saw the ‘Sustainability and Social Responsibility (SSR)’ initiative getting the ‘Innovations That Inspire’ award of the AACSB.
Dr Atish holds Ph.D. in Marketing Strategy from Aligarh Muslim University and loves to interact on topics like – Strategic Marketing, Brand Management and Retail Shopper Marketing. He has consulted and conducted training programs for leading corporates including MNCs. He was the lead consultant for the “Project Corner” and “Project Middlemen” of Johnson and Johnson, Asia Pacific, involving the study of general trade retail across Asia and Latin America. He has also published in top global journals and has presented at global forums across the world. Dr. Atish dreams of creating a ‘Global Indian B-School’.
PhD, Aligarh Muslim University
Retail Shopper Marketing
|Name of the Organization||Nature of Assignments|
|Johnson & Johnson Asia Pacific|
|Creating a model of shopper marketing in general trade|
|retail (study included India, Philippines Brazil and Argentina|
|Identification of shopping steps in the P2P|
|Recording insights for each step|
|Proposed Marketing actions at each step|
|Usha Communications Ltd.|
|Feasibility study for IT training facilities for non-engineers|
|Training need analysis|
|Study of existing players|
|Suggesting appropriate format|
|Spencer’s Retail Ltd. (RPG)|
|Feasibility study for a retail vertical|
|Estimation of market size|
|Study of existing players and market characteristics|
|Suggesting the appropriate format|
|Financial feasibility based on suggested business model|
|Switz Foods (Monginis)|
|Design and implementation of its branding strategies|
|Measurement of customer-based brand equity|
|Study of existing positioning of the brand|
|Recommending an appropriate branding strategy|
|Mister Baker (Dubai based bakery chain)|
|Feasibility study for a large format bakery store to be|
|launched in the city of Kolkata|
|Estimation of market size and consumer characteristics|
|Suggesting appropriate format and location|
|Pantaloon Retail India Ltd.|
|Develop an approach for customer segmentation using|
|billing and loyalty card data|
|Turnaround strategy for a PSU|
|To carry out a detailed study of the optimum manpower|
|requirement based on market scenario analysis for three|
|steel units of a PSU located at Bokaro, Bhilai and Vizag|
|Cognizant Technology Solutions|
|Study of a bank’s interface with its retail customers|
|Development of systems for the vertical on retailing|
|Bhutan Board Products Limited(supported by the Royal Govt. of Bhutan)|
|Recommending an appropriate marketing strategy|
|Study of particle board and RTAF market of India|
|Study of the competitive scenario|
|Recommendation regarding future strategies|
Academic Work Experience:
Director, IMT Ghaziabad (March 2016 to May 2018)
Dean, MICA, Ahmedabad (May 2015 to March 2016)
SPJIMR (2007 to 2008) | Last position held: Deputy Director
Corporate work experience:
Promoter / Entrepreneur of a start-up bakery retail chain in the city of Kolkata from 1992 to 1999
Also Taught At:
ICFAI Business School (Icfaian Foundation, Hyderabad) from August 1999 to June 2007
S P Jain Centre of Management (Dubai and Singapore) from 2008 to 2014
IMT Ghaziabad regained its position as one of the top B-Schools of India in 2017, being ranked # 10 by Business Today and # 7 by Economic Times.
Successfully led the institute for the AACSB accreditation process during the visit of the AACSB peer review team – IMTG became the fourth institution in India to receive AACSB accreditation. Rolled out the process for EQUIS accreditation including mentor visit and qualification for eligibility. IMTG was invited as a member institution of GMAC in December 2016.
Turned around the 1 Year PGDM (Executive) program by increasing the enrolment to 45 (from a figure of 08 in 2016). Increased the enrolment in the 2 Year PGDM program to its capacity of 540 in 2017 (from a figure of 439 in 2016). Increased the MDP revenue from less than INR 1 crore (in 2016) to around INR 3 crores. Increased the application pool in the 2-Year PGDM program from around 12,000 (2016) to 17,500 (2018).
Revisited the program architectures, courses and the pedagogy of teaching and learning to make the programs more relevant and aligned to the vision of the institute. In the academic year 2017-18, introduced experiential courses like Critical & Analytical Thinking, Design Thinking & Innovation (DTI), intertwined with courses on Effective Execution and Sustainability & Social Responsibility (SSR), as required courses in the new curriculum.
The SSR initiative has received global accolades as the initiative got selected in “Innovations that Inspire” list to be announced by AACSB in April 2018 and is included in the ‘Enhancing Approaches to Leadership Education’ category. IMTG has been made the PRME (Principles of Responsible Management Education) Champion for transformative action towards the integration of Sustainable Development Goals(SDGs) across curriculum, research and partnerships.
The highlight of the DTI course was the ‘I’M The Innovator’ event, which allowed the student groups to showcase their innovative ideas along with the prototypes to a larger audience of industry, government and not-for-profits. The event also witnessed enthusiastic participation by the start-up eco-system and was supported by ‘Start-up India’ initiative of the government of India
As part of the refreshed curriculum of the 2 Year PGDM program, minor specializations in the areas of Sales & Service, Digital Marketing & Customer Insights, Marketing Research & Analytics, Media & Entertainment, Development Management, Equity Research & Portfolio Management, and Banking & Finance were launched in the academic year 2017-18.
The new specializations emphasize experiential and lab-based learning: through practice labs in the areas of Digital Media & Consumer Insights, Finance (integrated with Bloomberg) and SAP Next Gen Lab. The approach is to create a symbiotic relationship between students, academia and the industry by providing platforms for exchange of ideas and bring out research publications as an outcome of projects undertaken by the students, mentored by the faculty, and supported by the industry
Initiated the process of involving globally acclaimed faculty as mentors to undertake research relevant to industry, jointly with IMTG faculty. Invited Prof. A Parasuraman to establish a Service Excellence Centre in collaboration with IMT Ghaziabad and develop a service excellence index for India
(https://www.thehindubusinessline.com/catalyst/service-by-and-large-stinks-across-the-board/article9791160.ece)IMTG is scheduled to host the ECMB Conference 2019 under the guidance of Prof. Naresh Malhotra.
Enhanced student engagement through participation of students in institute administration and facilitated the process of student participation in reputed corporate events – IMTG won the Mahindra War Room for the first time in its history in 2017, and were the 1st Runner Up at FCB ULKA Comstrat, 2018.
Augmented the strength of the faculty body and increased faculty involvement in teaching, research and institution building by providing an option to individual faculty members to create their own portfolio of activities aligned to individual KRAs. Facilitated collaborative working through introduction of group incentive scheme to create a high performing work system.
Successfully restructured the admission process at MICA, which is set for more than 100% increase in its applicant pool. Initiated a student driven placement process resulting in successful completion of the summer internship and final placement process.
Spearheaded the formation of an Advisory Board for the Digital Marketing specialisation comprising of leading industry experts to formulate a contemporary curriculum – first of its kind in India. Enhanced student engagement through an enabling environment to encourage participation in events of repute – MICA won the Mahindra War Room for the first time in its history in November 2015.
Successfully led the flagship two-year PGDM Program of SPJIMR for over five years. Over those five years, increased enrolment, maintained 100% placements, expanded international student exchange, restructured curriculum, transitioned to semester system, enhanced alumni engagement, and submitted the program for accreditation by AACSB.
Positioned the program for ‘Global Relevance & Social Sensitivity’ and the program today is ranked among the top 5 MBA programs in India. Restructured the program to align the academic calendar with that of global B-Schools including introduction of the slot-based semester system to facilitate student exchange. Initiated the launch of ‘Global Fast Track’, where all 240 participants enrolled in the program undertake advance specialization courses and projects in partnering top US B-Schools (Carnegie Mellon, Cornell, Darden and Purdue).
Initiated the idea of ‘SPJIMR Overseas Network’ (SPON) constituting alumni, prominent industry executives, public service providers and eminent faculty in international destinations like -Singapore, Kuala Lumpur, Jakarta and Bangkok to increase the visibility of SPJIMR. SPJIMR is one of the first Indian B-Schools to be successful in attracting international students to the PGDM program.
Played a key role in bringing innovations like 'Business Consulting Projects' as a required course, where students undertake live business consulting projects in the 1st Year of the Program with client organizations of the executive development program. The initiative received a ‘Gold Award’ in the Indian Management Conclave. Launch of minor specialization in ‘Consulting’ based on the needs of recruiting consulting companies.
Invited as speaker at various international forums of AACSB, GMAC etc– which improved the global visibility of SPJIMR..
Having been an entrepreneur, initiated the formation of the ‘E-Cohort’ at SPJIMR to form an entrepreneurial ecosystem to motivate and mentor participants interested in entrepreneurship.
The program achieved Improved ranking in all the major B-School surveys during his tenure: 19th to 5th in Business Today (since 2010), from 9th to 5th in MBA Universe (since 2011) and from 12th to 3rd in Business World (since 2010).
Books / Research papers published
- Dholakia N, Dholakia R. R and Chattopadhyay A (2018): Indigenous Marketing Practices and Theories in Emerging Economies: Consumer Behaviour and Retail Transformations in India”, Journal of Business Research, Elsevier, vol. 86(C), pages 406-415.
- Dholakia N, Dholakia R. R and Chattopadhyay A (2012): India’s Emerging Retail Systems: Coexistence of Tradition and Modernity”, Journal of Macro Marketing, Vol .32, 2012.
- Baron M L, Dholakia N and Dholakia R. R and Chattopadhyay A (2012): “Multinational Retailing in Asia: Understanding Resistance, Risks, Rewards”, Productivity, Vol. 53, No. 2.
- Sengupta K and Chattopadhyay A (2006): “Importance of Appropriate Marketing Strategies for Small Business Sustainability - Case of Bakery Chains of Kolkata, India”, Asia Pacific Journal of Marketing and Logistics, Vol.18, Issue 4.
- Chattopadhyay A and Sengupta K (2006): “A study of the perception of mall shoppers in the city of Kolkata, India”, ICFAI Journal of Consumer Behavior, Vol. 1, Issue 3.
- Chattopadhyay A (2003): “Role of Marketing strategies in the success of Small Businesses”, ICFAI Journal of Marketing Management, Vol. 2, Issue 2.
Refereed Book Chapters
- Dholakia N, Chattopadhyay A and Dholakia R. R (2014): “Good Luck Stores - India's Small Stores Adapt to Modern Retail Competition” in A policy and strategy perspective, Routledge Studies in International Business and the World Economy, by Malobi Mukherjee (ed), Richard Cuthbertson (ed), Elizabeth Howard (ed), ISBN-10: 0415730872.
- Chattopadhyay A and Sengupta K (2009): “Small Business and Importance of Appropriate Marketing Strategies”, in Entrepreneurship Development & Small Business, Banerjee B (ed) and Chakraborty T (ed), UGC-DSA, Dept. of Commerce, University of Calcutta.
- Chattopadhyay A (2007): “Successful Bakery Retailing – Case of Monginis in Kolkata” in Fast Food Retailing – Emerging Trends, K. Lahiri (ed.), IUP, ISBN: 81-314-0540-0.
- Chattopadhyay A (2007): “Small Business Success – Case of Sugar & Spice in Kolkata” in Small Scale Industries – Performance and Challenges, K. Lahiri (ed.), IUP, ISBN: 81-314-0607-5.
- Chattopadhyay A (2007): “Marketing Challenges for Small Businesses” in Small Scale Industries – Performance and Challenges, K. Lahiri (ed.), IUP, ISBN: 81-314-0607-5.
- Chattopadhyay A and Dholakia N and Dholakia R. R (2013): ‘Coexistence of Tradition & Modernity’, India Retail Report,2013.
- Chattopadhyay A and Sengupta K (2005): “Investigating Consumer Attitudes” in The SPSS Analyst.