Dr. Anupama Natarajan

Professor and Principal Emeritus

Educational Qualification:

Work Experience

16 years
Teaching, Training ,Academic Administration and Strategy Consulting

Industry: 20 Years in India and Abroad

  • Founder- CEO Management and Entrepreneurial Development Academy (MEDA)
  • Founder-CEO and Head of Business Nian Themes 100% EOU manufacturing bridal wear
  • Head – International marketing and Business Development – Zenith International
  • Manager Marketing Services- BPL India
  • Member, National HRD Network
  • Member- Managing Committee Peenya Industries Association, The largest Industrial hub in Asia
  • Member- Managing Committee, Federation of Karnataka Chamber of Commerce
  • Life Member, All India Association for Management Studies
  • Member, Indian Society for Training and Development

Subject Taught:
Strategic Management
International Marketing
Consumer Behaviour

Research Area:
Growth and Succession Strategies
High Performance Work Systems
Institution and Organization Building
Strategic and Academic Administration
Performance Management
Image Management


Books / Recent Research papers published:

  • Business strategy over industry life cycle – Southern Economist
  • Management of intangible assets – Southern Economist
  • Can orchestrated pricing increase bottom line in revenue management – ACR Journal
  • Strategy to synthesize global initiatives for value in higher education
  • Crowdfunding of startups-An exploratory Study-Southern Economist


  • Resource person at convergence (start ups) session on Foundation Incubation Strategies.
  • Paper published in Empowering Women – Challenges & Prospects – An analysis of Post-Independence India in Entrepreneurial Development – ICEW – University of Gondar Ethiopia.
  • Responding to the creation and development needs of start ups – Can Educational Institutions Devise Transformational Solutions – PSB Academy Singapore.


  • Conference Chair – International Conference Fusion 2017
  • Conference Chair – Student Conference – Mind Power 2017.
  • Editorial Advisory
    • Emerging Trends in Governance for Sustainable Growth ISBN: 978-81-909750-0-1
    • Competitive edge through Innovation Technology and People
    • Mind Power
    • Compendium of Essays Vision India 2022
    • Book of short stories – Adaptations from regional languages
  • Ethical challenges in Sustainability – some game changing interventions
  • Competitive edge thro Innovation Technology and People – glimpses of Human Achievements.

Authored Articles :
Sify.com – Planning to do MBA? Role of MBA in shaping the future of organizations.
Sify.com – Career options for Gen-Z ers

Published Interviews :
Higher Education Review

Any other achievements :

  • Mahila Jyothi Award for Entrepreneurial Excellence
  • IIFS Glory of India Award for Meritorious Services and Achievements in the field of
  • Education and Entrepreneurial Development

Patents :
Integrative Learning Model for HPWS- 2016
SPR Matrix- Training for Performance 2006


Email id :

Phone :
+91-80- 41432877

25 years of leadership development

The journey of IFIM Institutions