Faculty Profiles

IFIM Business School



Dr. Satish Kumar

Overview

Dr. Satish Kumar
Professor - Marketing

Dr. R. Satish Kumar holds B.Tech (Mechanical), M.B.A and Ph. D.. degrees. He obtained his Ph. D.. in management from University of Brussels, Belgium.

He has over two decades of experience in Industry and Academics. Dr. Kumar has served at senior level positions in companies such as NIIT Ltd, Radiant Software Ltd and Firepro Systems Pvt Ltd (A Panasonic Group) and also faculty at TAPMI Manipal and Alliance University Bangalore. He is the Research Guide, Examiner and Thesis Evaluator for PhD in management at VTU Belgaum, Jain University Bangalore, and Manipal University Manipal. He has published over 35 research papers in both national and international journals of repute and presented papers in national and international conferences. He is heading the PhD research center affiliated to VTU Belgaum at IFIM Business School.

Dr. Kumar was conferred “Bharat Jyoti” award on 15th August 2015 by India International Friendship Society (IIFS) New Delhi. He also received “Life Time Education Achievement Award” on 4th September 2016 by International Institute of Education & Management, New Delhi for his outstanding contribution in the area of Management Education.

His areas of interest are Consumer Behaviour, Business Marketing, Product & Brand Management, Integrated Marketing Communication, Services Marketing, International Marketing, Strategic Marketing, Bank Marketing, and Strategic Management

Achievements

Research Papers Presented:

  • One Day National Symposium on “Marketing in Banking Industry: Recent Trends and Advances” organised by Department of Commerce, Manipal University, Manipal on 17, October 2015 participated as Keynote Speaker.
  • Research Retreat by Jain University, Bangalore on 31, January 2015 chaired a session.
  • One Day National Conference on “Emerging Trends in Management” organised by International School of Management Excellence (ISME) Sarjapur, Bangalore on 17, January 2015 chaired a session.
  • International Conference on "Sustainable Business Models in the Emerging Global Economy" organised by BMS College of Engineering Bangalore during 13- 14 November 2014 chaired a session.
  • International Conference on “Role of Innovation in Business” organised by IFIM Bangalore. during 16-17 June 2013 presented a paper titled : “A Study on The Indian Colour Television Industry Using Bass" Model”.
  • International Conference organised by IBA, Bangalore during 21-22 February 2013, presented a paper titled : “Impact of Corporate unethical practices on Corporate Brand Equity”.
  • International Conference organised by IBA, Bangalore during 27-28,March 2012, presented a paper titled: “Social Media as Tool of Marketing Communication”.
  • International Conference on "Innovation in Management-Challenges and Opportunities in the Next Decade" jointly organised by PESIT Bangalore and Indiana University of Pennsylvania, USA during 11-12 August 2011 chaired a session.
  • IACBE 2011 Asia Regional Conference by IACBE and Alliance University, Bangalore during 16-17 July 2011 participated.
  • International Conference on "Emerging Competitiveness Paradigms" jointly organised by PESIT Bangalore, and Indiana University of Pennsylvania USA and ISC during 11-12 January 2007 presented a paper titled: "India as an Emerging Market."
  • International Conference on "Marketing in the New Global Order" jointly organised by North American Society for Marketing Education in India, USA and Indian Institute of Management Indore during 18-20 December 2006 presented a paper titled: "New Dimensions in Marketing Innovations."
  • International Conference on "Innovative New Product Development Engineering Meets Marketing" jointly organised by North American Society for Marketing Education in India, USA, Indian Institute of Management Bangalore and Indian Institute of Technology Madras during 21-23 December 2005 presented a paper titled: "Application of Conjoint Analysis in New Product Development."
  • National Conference on Quality in Service Sector and Managerial Challenges organised by Manipal Institute of Management, Manipal during 21-22 May 2005 presented a paper titled: "Managing Quality in Indian IT Service Industry."
  • International Conference on "Marketing Strategies for Emerging Markets" jointly organised by North American Society for Marketing Education in India, USA, University of Southern California USA, and Indian Institute of Management Kozhikode during 21-22 December, 2004 presented a paper titled: “Marketing Strategy adopted by L.G. Electronics in India."
  • 9th International Symposium on Logistics on "Logistics and Global Outsourcing" jointly organised by University of Nottingham U.K, Cardiff University U.K, and Indian Institute of Management Bangalore during 11-14 July, 2004, presented a paper titled: "SCM as a Tool for Competitive Advantage with Special Reference to Indian Industries."
  • National Conference on "Urban Infrastructure and Quality of Life" organised by Manipal Institute of Management, Manipal during15-16 May 2004 presented a paper titled: "The Importance of Autonomy for Effective Governance of Local Bodies."
  • National Seminar on "Globalisation, Information Technology and Social Challenges" organised by University of Madras, Chennai during 17-18 March 2004. Presented a paper titled: Globalisation and Cross Border Trading with Special Reference to TNCs in India."
  • National Conference on " Creativity and Intellectual Property Rights for Small & Medium Enterprises: Challenges and Prospects" organised by Dr.B.R.Ambedkar University, Agra during 6-8 February 2004 presented a paper titled: "IPR as a Tool for Competitive Advantage with Special Reference to Indian SMEs."
  • Nirma International Conference on Management (NICOM-2004) on "Managing Trade, Technology and Environment" organised by Nirma University of Science & Technology, Ahmedabad during 2-4 January, 2004 presented a paper titled: "Globalisation, Technology and Indian IT Service Industry."

Research Papers Published:

  • R Satish Kumar, Venkatkista Reddy (2016) “A Study on Consumer Preferences for Private Label Brand Products in Bangalore City of India” published in Journal of Marketing Vistas ISSN:2249-9067 Journal of Marketing Vistas ISSN:2249-9067(online): 2279-0926.
  • R Satish Kumar(2016) : “Mentoring as a Tool For Competitive Advantage with Reference to Indian IT Companies” published International Journal of Entrepreneurship & Business environment Perspectives Volume 5, Number 3, July – September 2016 ISSN (Print): 2279-0918.
  • R. Satish Kumar(2016) : “Corporate Mentoring at Firepro Systems” published in IOSR Journal of Business and Management with e-ISSN:2278-487X and p-ISSN: 2319-7668 Volume 18, Issue 7 ,Ver. IV (July 2016).
  • R.Satish Kumar, Butchi Babu Muvva (2016): Comparative Study on the Implementation of Traditional Vs. Big Data Technology in CRM Practices" published in FOCUS- The International Journal of management Vol.11.2 (October-March 2016) ISSN:0973-9165.
  • R.Satish Kumar, Atul Sen Singh (2015) “Impact of Visual Merchandising on Brand Equity: An Empirical Study on Premium Apparel Retailers” published in International Journal of Multidisciplinary Approach and Studies (IJMAS) ISSN NO: 2348 – 537X Vol 02, Issue 6, Month Nov-Dec 2015.
  • R.Satish Kumar (2015) “Social Media as an Effective Tool of Competitive Advantage” published in Asia Pacific Journal of Research Vol: I. Issue XXXI, September 2015 ISSN: 2320-5504, E-ISSN-2347-4793.
  • R.Satish Kumar, Dr.K.Balanaga Gurunathan, Venkatkista Reddy (2015) “The Growth and Prospects of Private Label Brands in Indian Retail Industry” published in Proficient International Refereed Journal of Management (PIRJMS), August 2015 issue, ISSN: 0975-475X.
  • R.Satish Kumar (2015) “Competency Management through OD Interventions” published in IOSR Journal of Business and Management (IOSR-JBM) July 2015 Volume 17, Issue 7, Online ISSN: 2278-487X, Print ISSN: 2319-7668.
  • R .Satish Kumar: (2015) “Rural Poverty Alleviation Opportunities and Challenges” Chapter in the book titled “Poverty Alleviation in India Issues & Challenges” ISBN No. : 978-93-82816-23-2, Mangalam Publishers, New Delhi.
  • R .Satish Kumar (2015) “Manmohan Singh- The Namesake Premier” Chapter in book titled: “The Making & Unmaking of Prime Ministers of India 1947-2015” published by Vikas Publishing House Pvt. Ltd. Noida .
  • R.Satish Kumar, Anantha Iyer (2015) “A Study on the active role of Network Marketing companies in India" published in Pariprashna – Jain University Publication, Special Issue - Volume 1, Issue 1, ISSN No: 0976-7150.
  • R.Satish Kumar, Anand Poojary (2015) “Just in Time(JIT) a Tool to Decrease Cost and to Improve Profitability” published in International Journal of Management & Business Studies, Jan - March 2015 Vol. 5, Issue 1, Online ISSN : 2230-9519, Print ISSN : 2231-2463 .
  • R.Satish Kumar, Anand Poojary (2014) “RFID Application to Improve Inventory Management" published in International Journal of Management & Business Studies, Oct - Dec 2014 Vol. 4, Issue 4, Online ISSN : 2230-9519, Print ISSN : 2231-2463.
  • R.Satish Kumar, Rupesh Kumar Sinha (2014) “Affinity Analysis: A Competitive Tool for Unorganised Retail Sector” published in International Journal of Retailing and Rural Business Perspectives (Pezzottaite Journals) Volume: 3, Number 3 (July to September, 2014) Print ISSN: 2279-0934, Online ISSN: 2279-0942.
  • R.Satish Kumar, Anand Poojary (2014) "Effectiveness of Vendor Managed Inventory in Retail Business" published in Asia Pacific Journal of Research (APJR) Vol.I Issue XV (July 2014) ISSN: 2320-5504, E-ISSN-2347-4793.
  • R.Satish Kumar, Nagabhushana.R, Silky Nanda (2014) “Salesforce Competency Mapping in Project Based Organisation” published in GITAM Journal of Management, Volume 12 April-June 2014 Number 2 issue published by GITAM Institute of Management ,GITAM University Visakhapatnam, ISSN 0972-740X.
  • R.Satish Kumar, Nagabhushana.R (2014) “Salesforce Competency Mapping: A Case Study of Firepro Systems” published in Zenith International Journal of Business Economics and Management Research (ZIJBEMR) Vol.4 Issue 4 (April 2014) ISSN 2249-8826.
  • R.Satish Kumar, Samik Some, Mihir Dash, (2013) “A Study on The Indian Colour Television Industry Using Bass’ Model” published in International Journal of Trade and Global Business Perspectives (Pezzottaite Journals) Volume 2, Number 4, October-December 2013, ISSN (P): 2319-9059, ISSN(O):2319-9067.
  • R.Satish Kumar, Atulsen Singh, Gurman Sabarwaal (2013) “A Study on Packaging and Labeling of Organic Foods and its Impact on Consumer Purchase Decision” published in Shiv Shakti International Journal in Multidisciplinary and Academic Research (SSIJMAR) Vol. 2, No. 3( May-June 2013) ISSN 2278 – 5973.
  • R.Satish Kumar, Atulsen Singh (2013) “Social Media as an Effective Tool of Marketing Communication: A Case Study of Maruti Suzuki” published in Asia Pacific Journal of Marketing and Management Review Vol.2 (5), May (2013) ISSN 2319-2836.
  • R.Satish Kumar, Atulsen Singh (2013) "A Study on the Impact of Unethical Corporate Practices on Corporate Brand Equity " published in International Journal of Research in Commerce, IT, and Management (IJRCM), Volume No. 4 (2013), Issue No. 05 (May 2013) ISSN 0976-2183.
  • R.Satish Kumar (2012) "Role of Social Media in Integrated Marketing Communication" published in South Asian Journal of Marketing & Management Research SAJMMR ISSN: 2249-877 June 2012, Vol.2, Issue 6.
  • R.Satish Kumar, Mihir Dash and Samik Some (2012) “Diffusion of Innovations in the Colour Television Industry: A Case Study of LG India” published in International Journal of Research in Commerce and Management (IJRCM), Volume No.2 (2012), Issue No. 10 (October) ISSN 2231-5756.
  • R.Satish Kumar (2010): "Organisation Development Implementation at Firepro Systems Pvt. Ltd" Human Factor Nov 2010, issue, New Delhi.
  • R.Satish Kumar (2010):" The Role of HR in the Success of NGOs" AMBER Acharya Management Business and Entrepreneurship Review (Volume 1, Issue 2) April -September 2010, ISSNs. 0976-3341 Published by Acharya Bangalore B-School, Bangalore.
  • R.Satish Kumar (2006): "New Dimensions in Marketing Innovations" Excel Books, New Delhi.
  • R.Satish Kumar (2006): "The New Dimensions in Quality with Special Reference to Indian IT Industry" GITAM Journal of Management Volume 4, Number 2 July-December 2006, ISSN 0972-740X GITAM Visakhapatnam.
  • R.Satish Kumar (2005): "Marico Industries- Marketing Strategy" Case Study, GITAM Journal of Management Volume 3, Number 2.July-December 2005, ISSN 0972-740X, GITAM Visakhapatnam.
  • R.Satish Kumar (2005): "MTR Marketing Strategy", FOCUS The International Journal of Management Digest, Vol1, No 1, April 2005, ISSN 0973-9165,IFIM Bangalore.
  • R.Satish Kumar (2005): "CRM As a Catalyst for Building Brands", GITAM Journal of Management Volume 3, Number 1, ISSN 0972-740X, GITAM Visakhapatnam.
  • R.Satish Kumar (2004): "SCM as a Tool for Competitive Advantage with Special Reference to Indian Industries "ISL Proceedings”, University of Nottingham U.K, Cardiff University U.K, IIM Bangalore.
  • R.Satish Kumar (2004): "Managing Quality in IT Service Industry", Allied Publishers Limited, New Delhi.

PhD Research Guide:

  • Research Guide, Examiner & Thesis Evaluator for PhD in Management at Manipal University, Manipal, Jain University, Bangalore and Visvesvaraya Technological University (VTU) Belgaum.

Visiting Faculty:

  • Visiting Faculty at Indian Institute of Management (IIM) Bangalore, Swiss Business School, Zurich, and AUT University, Auckland, New Zealand.

Editorial Board Member:

  • Member Editorial Advisory Board and Reviewer Board for “International Journal of Applied Services Marketing Perspectives” –Pizzottaite Journals-ISSN 2279-0977 (Print), ISSN 2279-0985 (online).
  • Editorial Board Member of prestigious "Academy of Marketing Studies Journal" USA.
  • Editorial Board Member of “PES Business Review” a peer reviewed Management Journal published by PES University ISSN 0973-919X.

Referee Panel Member:

  • Referee Panel Member for “Management Review” (ISSN 0970 3896) an International Refereed Management Journal published by Indian Institute of Management (IIM) Bangalore .

Awards:

  • Received Bharat Jyoti Award from India International Friendship Society (IIFS), New Delhi on 15th April 2015.
  • Received “Life Time Education Achievement Award” on 4th September 2016 by International Institute of Education & Management, New Delhi for his outstanding contribution in the area of Management Education.

Connect



Email id :
satish.kumar@ifimbschool.com

Phone :
080-41432828

20 years of leadership development

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