Faculty Profiles

IFIM College



Dr. Anupama Natarajan

Overview

Dr. Anupama Natarajan
Principal – IFIM College
Professor of Marketing and Strategic Management

Educational Qualification:
Ph.D, MBA, PGDM, HRDT, LLB

Subject Taught:
Strategic Management
International Marketing
Consumer Behaviour
Entrepreneurship

Research Interest / Consulting Area:
Growth and Succession Strategies
High Performance Work Systems
Institution and Organization Building
Strategic and Academic Administration
Performance Management
Image Management

Patents:
Integrative Learning Model for HPWS- 2016
SPR Matrix- Training for Performance 2006
Academic Work experience:
16 years Teaching, Training ,Academic Administration and Strategy Consulting

Corporate work experience:
20 years in India and Abroad
Founder- CEO Management and Entrepreneurial Development Academy (MEDA)
Founder-CEO and Head of Business Nian Themes 100% EOU manufacturing bridal wear
Head – International marketing and Business Development – Zenith International
Manager Marketing Services- BPL India
Member, National HRD Network
Member- Managing Committee Peenya Industries Association, The largest Industrial hub in Asia
Member- Managing Committee, Federation of Karnataka Chamber of Commerce
Life Member, All India Association for Management Studies
Member, Indian Society for Training and Development

Achievements:
Mahila Jyothi Award for Entrepreneurial Excellence
IIFS Glory of India Award for Meritorious Services and Achievements in the field of
Education and Entrepreneurial Development

Books / Recent Research papers published:
Business strategy over industry life cycle – Southern Economist
Management of intangible assets - Southern Economist.
Can orchestrated pricing increase bottom line in revenue management- ACR Journal
Strategy to synthesize global initiatives for value in higher education
Crowdfunding of startups-An exploratory Study- Southern Economist

23 years of leadership development

The journey of IFIM Institutions